Advanced Driving & Riding in Stoke-on-Trent & Staffordshire
North Staffs Advanced Drivers & Riders (NSADR) is a registered charity based in Stoke-on-Trent, formed in 1966 to promote road safety. We are a group of enthusiastic volunteers supported by IAM RoadSmart. NSADR partners with Ken Jervis Kia, Staffordshire Fire & Rescue, and Staffordshire Safer Roads to help deliver our mission of improving road safety in the community.
Master Safe Driving & Riding with Confidence








NSADR Staffordshire — Meetings 7:15 PM Thursdays at Sandyford Community Fire Station, ST6 5ED.

What We Do
- Provide coaching towards IMI (Institute of the Motor Industry) accreditation for advanced driving & riding assessments
- Conduct advanced driving & motorcycle riding sessions using Police-standard techniques
- Offer free no-obligation taster sessions so you can see what training feels like
- Meet regularly in Stoke-on-Trent and cover locations across Staffordshire
Meet the Team
Our group is powered by dedicated volunteers who are passionate about improving road safety across Staffordshire. National Observers play a vital role in helping drivers and riders build real-world skills.
Free Taster Session
During your free taster session, one of our friendly Observers will introduce you to key skills and techniques that are necessary to become an advanced driver or rider.
They’ll also be happy to answer any questions you have about the full course. Everyone is welcome.
Drop us a message if you’d like to arrange the same for yourself or if you’ve got any questions: click here
What Our Members Say
Our Courses
Whether you’re focusing on advanced driving or motorcycle riding, we offer structured programs to suit your goals:
Advanced Driving Course
In-depth on-road training to improve your car driving skills and prepare for your IAM advanced test.
Advanced Rider Course
Practical motorcycle coaching with techniques to advanced rider your riding confidence and safety.
Take Full Advantage of Your Membership

To all IAM rider members. you can have a check ride at any time (arranged with your Observers)… I had a fab check ride yesterday, covering the motorway, travelling on bends, figure of 8 and other practical tips.
Rosalind Milford’s Road to Success: An Associate’s Journey with North Staffs Advanced Drivers & Riders
In this inspiring video, Rosalind Milford shares her journey as a Riding Associate with North Staffs Advanced Drivers & Riders, highlighting the growth, challenges, and achievements along the way. Her passion for road safety and personal development truly shines through. The video offers a relatable and engaging insight into the Associate experience. A must-watch for anyone considering the advanced riding path.
Next Event
📅 Date: 21 August 2025
📍 Session: Drives/Rides Night